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Shopping guides

Guides on shopping online in Ethiopia, importing from abroad, spotting real discounts and paying safely.

Shopping Psychology

“You’re Saving 40%” Sounds Better Than “You’re Spending 60%”

Money & Markets

58 Million Ethiopians Now Use Mobile Money. What Does That Mean for Consumers?

Smart Money Habits

Are You a Smart Shopper or an Impulse Buyer?

Smart Money Habits

Are You Saving Money — or Just Spending Differently?

Deals & Discounts

Cheap Doesn’t Always Mean Smart

Smart Money Habits

Did You Really Choose Everything in Your Cart?

Deals & Discounts

Do Discounts Really Save Money?

Money & Markets

Ethiopia's Inflation Is Slowing. So Why Do Prices Still Feel High?

Smart Money Habits

Ever Notice How Fast “Maybe” Turns Into “Buy Now”?

Tech, Apps & Digital Life

How Telebirr Changed the Way Ethiopians Pay for Everything

Deals & Discounts

How to Actually Find Real Discounts (Not Fake Ones)

Shopping Psychology

If It Wasn’t on Sale, Would You Even Notice It?

Deals & Discounts

It Felt Like a Good Deal — Until Later

Deals & Discounts

It Looked Like a Smart Purchase

Deals & Discounts

It Was on Sale — But Was It for You?

Deals & Discounts

More Isn’t Always Better

Shopping & Consumer Insights

Temu, Shein, and Amazon: What Can Ethiopian Shoppers Learn from the Global Shopping Battle?

Smart Money Habits

The “Better Deal” Made You Spend More

Deals & Discounts

The Deal That Made You Add “Just One More Thing”

Shopping Psychology

The Discount Didn’t Change the Product — It Changed You

Deals & Discounts

The Illusion of Saving

Shopping Psychology

The Most Dangerous Word in Shopping Might Be “Only”

Deals & Discounts

The Price Trap Nobody Notices

Smart Money Habits

The Real Reason You Miss Out on Good Deals

Deals & Discounts

The Truth About Limited Time Offers

What is Picsart and Why Is It So Popular?

What is Wondershare and Why Do People Use It?

Deals & Discounts

What Makes a Deal Worth It? A Simple Way to Decide

Deals & Discounts

Why “Buy One Get One” Isn’t Always a Good Deal

Deals & Discounts

Why Big Discounts Feel More Valuable Than They Really Are

Shopping Psychology

Why Does a $5 Discount Feel Better Than Finding $5?

Brands, Businesses & People

Why Ethiopian Airlines Is More Than Just an Airline

Deals & Discounts

Why Free Shipping Changes How You Spend

Money & Markets

Why More Ethiopian Businesses Are Accepting Digital Payments

Deals & Discounts

Why Most People Use Coupons Wrong

Deals & Discounts

Why Most People Use Coupons Wrong

Smart Money Habits

Would You Still Want It Without the Discount?

Tech, Apps & Digital Life

Yango's Expansion to Hawassa Signals a New Phase for Ethiopia's Digital Economy

Shopping Psychology

You Bought It for the Deal — Not the Need

Deals & Discounts

You Didn’t Plan to Buy It — So Why Did You?

Deals & Discounts

You Saved Money… or Did You?

Shopping Psychology

You Thought You Were Comparing Prices — But You Were Comparing Feelings

Shopping Psychology

You Were Just Browsing… So Why Does Checkout Feel Inevitable?